How To Build A Successful SDR Team

"2020 was the year of SDR, 2021 is the year of SDR managers."- Michael Schaaf

I sat down with Michael Schaaf who has built out the SDR team at Browsi, an Ad-Tech start-up that recently raised $11M.

If you are an SDR looking to understand how successful sales teams are run or a manager looking to improve your craft this conversation is filled with practical takeaways.

💎"- At the beginning of the day, create an accountability circle where each SDR shares his commitment for the day.
💎 Leaders eat last- Make sure that you don't ask a BDR to do something you have not or would not do yourself
💎 Powerhour- Start cold calling together. Go around with each rep making a few dials and share the call live with the team when the call connects.
💎 Make sure that each rep has a data-driven approach where they have clarity on how many accounts need to be worked on and what actions need to be taken to hit their goal.
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