Tachles Sales

The Gentle Art of Mirroring with Ran Friedman

• alex shandrovsky • Season 1 • Episode 7

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Today, we’re breaking down The Gentle Art of Mirroring with Ran Friedman, Account Executive at Sisense, a fast-growing global business intelligence software company. Companies like Nasdaq, GE, and Rolls Royce rely on their single-stack data analytics engine to either consolidate their internal complex data into a business-user-friendly single source of truth or to embed dynamic, self-service analytics into their own products and platforms. Ran has brought more than $700,000 in revenue through pure outbound initiatives and recruited three new partner-resellers in Europe.  

Let’s dive into this episode and learn about Ran’s unique sales approach. 


[00:01 - 03:34] Opening Segment

  • I introduce Ran Friedman to the show
  • Ran’s top 3 tips for business development representatives
    • Master your volume and voice
    • Be a follow-up machine
    • Learn how to disqualify
  • Ran shares what kinds of tonality works best

[03:35 - 16:33] The Gentle Art of Mirroring 

  • Ran shares the fundamentals of cold calls
    • Enthusiasm
    • Coherence
    • Authority
  • He talks about the The Gentle Art of Mirroring
    • Energy
    • Tonality
    • Voice
    • Mannerism 
  • He tells us when we should let go of our scripts

[16:34 - 25:53] Leverage the “Yes” and “No”

  • Ran and I role played, applying the tips and lessons he mentioned so far
    • He said he’d contradict some of the tips he shared. Find out why.
  • Ran shares his “secret sauce” that you don’t want to miss!
    • Priming people to say “yes”

[25:54 - 27:57] Closing Segment

  • Ran shares why being a business development representative is fun
    • Right mentality
    • Good team
  • Connect with Ran. See links below.
  • Top 3 takeaways segment 


Tweetable Quotes:

“If you don’t love what you do, you don’t have a passion for it, you’re gonna be bad at it no matter how many podcasts you listen to.” - Ran Friedman

“If you [and your client] have the same type of energy, there’s synergy, and then the conversation tends to be more fruitful and powerful.” - Ran Friedman


Resources Mentioned:

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Connect with Ran on LinkedIn @ranfdmn and visit http://www.sisense.com/ to learn more. 


Connect with Alex Shandrovsky and Ilan Ifergan on LinkedIn. Visit http://saleslift.co.il/, We’d love to hear from you. 


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Email us --> alex@zero.energy